Elliott Richmond has more than two decades of experience working with WordPress, tracing his involvement back to the b2 era before WordPress was forked. Self-taught and active in the community, he moved from early band sites and agency work into freelancing, explored other CMSs, and ultimately settled into long-term WordPress development, contributions, and content creation.
Background and community roots
Elliott’s path was shaped by meetups, collaborations, and hands-on learning. He still builds for WordPress, produces long-form technical videos and short-form cutdowns on YouTube, and focuses on simplifying complex topics so learners can actually apply them. His approach is practical and experience-driven: explain how features are used, not just what they are.
Pizza business and the Pizza Pilot plugin
During COVID lockdowns Elliott and his wife launched a local pizza delivery operation to serve their neighborhood. What began as a temporary response grew into a five-person microbusiness and a licensed model other operators can adopt. WordPress is the backbone: core WordPress, WooCommerce, Jetpack, and custom code tie things together.
Elliott developed the Pizza Pilot plugin to model ordering and delivery logic. Key capabilities include:
– Slot-based ordering with defined delivery windows
– Radius-based delivery restrictions by postcode, with collection as an option for out-of-range customers
– Time-based availability so items or slots appear only at set times
– Freemium and Pro tiers, with the Pro bundle included for licensees
This is not a franchise. Licensees buy the operational model, receive training, plugin access, recipes, production steps, and marketing modules (his wife oversees marketing), then run the microbusiness locally.
Work with Automattic and wordpress.com
Elliott was approached by Automattic staff to create content about wordpress.com. That relationship expanded to coordinated videos through 2026, guided by channel leads who shaped pacing and presentation. The work gives Elliott early access to features and flexible briefs; he retains creative control and publishes on his own channel to reach his audience.
Content focus and production
His content aims to be educational and practical: developer workflows, templates, template parts, patterns, debugging tips (for example, enabling Xdebug in the Studio app), and how emerging tech like AI interacts with WordPress. He produces long tutorials and shorter cutdowns, using audience feedback to shape follow-ups.
Production setup is deliberately low-tech and pragmatic:
– Filming on an iPhone with a simple rig
– DIY lighting solutions and studio monitors for sound
– Editing and motion work in DaVinci Resolve (paid for extra features)
– A ‘loosely scripted’ process: voice notes, AI-assisted polish, then scripts or flashcard prompts
– Custom motion graphics built in Resolve rather than relying on templates
Philosophy and audience
Elliott values autonomy and creative freedom, describing himself as unsuited to conventional office roles. He emphasizes WordPress’ broad applicability — from a gardener invoicing clients to a pizza delivery microbusiness — and uses real-world examples to teach.
Topics ahead and where to find him
Planned topics include wordpress.com features, developer tooling and debugging, templates and patterns, the intersection of AI and WordPress, and case studies like how WordPress powers his pizza business.
YouTube: elliottrichmondwp
Website: elliottrichmond.co.uk (double L, double T in Elliot)
Summary
Elliott Richmond blends longtime WordPress development with hands-on entrepreneurship and practical content creation. His Pizza Pilot plugin and licensed micro-business model illustrate how WordPress can run real-world operations, while his videos aim to demystify features and help developers and site builders apply them effectively.